Ultimate Branding Workbook
What is it?
This is a step by step guide and workbook for building a brand just like a professional brand strategist.
Create your new brand from scratch or rebrand and improve an existing one.
This is not an empty template file with placeholder elements and lorem ipsum text.
It is a guided workbook, meaning every page has valuable information, tips and instructions on how to complete each step towards building your own brand strategy.
Who is it for?
If you are a...
Entrepreneur / Startup that wants to DIY build a brand for yourself / company / product
Creative / Graphic Designer / Agency that wants to start offering branding services to their clients
Brand Designer / Design Studio that wants to improve their existing branding process / services
Industry Expert / Coach / Mentor that wants to build or improve their personal brand across all channels.
or
Anyone interested in learning brand design and creating a brand strategy, for a new brand from scratch, improving an existing brand or complete rebranding.
What's inside?
Table of Contents:
Welcome
- Who is it for
- About
Brand Substance
- Purpose
- Core Values
- Mission and Vision
- Brand Story
Positioning
- Target Audience
- Competitors
- Unique Selling Point
- Brand Touchpoints
- Brand Collateral
Brand Expression
- Brand Personality Communication
- Brand Archetype
- Brand Character
- Tone & Voice
- Brand Adjectives
Visual Identity
- Primary Color
- Color Palette
- Inspiration Board
- Brand Mark
- Typography
- Graphic Style
Deliverables
- Seed Profile
- Style Sheet
Next Steps
- Find a Designer
- Brand Checklist
Details
This document has 36 pages total in .pdf format.
Bonus
- Lifetime access to all future updates & add-ons to this workbook
- Discount code for Lucidar branding, design & creative services
- Exclusive access to our web3 design community on Discord (coming soon)